Logforum. 2009. 5(2), article 1
SHELF READY PACKAGING IN CONSUMERS\' OPINION
Andrzej Korzeniowski
The Poznan School of Logistics, Poznan, Poland
Abstract:
In the article one presents consumer’s opinion about shelf ready packaging (SRP) which are a new form of packaging in a retail trading. One characterized consumer's perception of SRP, the significance of its features for consumers as well as the essentiality of information displayed on these packaging. According to respondent's opinion the majority of consumers stand for large-scale application of shelf ready packaging.
Keywords: shelf ready packaging, consumers, perceptivity, SRP features, information, application
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Streszczenie w jezyku polskim.
Zusammenfassung in Deutsch.
For citation:
MLA | Korzeniowski, Andrzej. "SHELF READY PACKAGING IN CONSUMERS\' OPINION." Logforum 5.2 (2009): 1. |
APA | Andrzej Korzeniowski (2009). SHELF READY PACKAGING IN CONSUMERS\' OPINION. Logforum 5 (2), 1. |
ISO 690 | KORZENIOWSKI, Andrzej. SHELF READY PACKAGING IN CONSUMERS\' OPINION. Logforum, 2009, 5.2: 1. |