THE USE OF INSTRUMENTS OF LOGISTICS AND MARKETING IN TRANSPORT ENTERPRISES IN LUBUSKIE VOIVODESHIP

Background: The aim of the article is to verify the logistics and marketing instruments used in transport enterprises in Lubuskie voivodeship. The article presents the results of surveys of transport companies. Based on these studies in transport enterprises in Lubuskie, the current level of the use of logistics and marketing instruments was determined. Logistics and marketing instruments were separated to study the needs of transport companies in Lubuskie voivodeship. The choice of these instruments gave rise to a study f the possibility of using them in the implementation of business operations. From the findings it can be inferred that they are useful for the voivodeship, and that such a system can be implemented in the whole country.
Methods: The study was conducted in the second half of 2014 and 140 transport enterprises in Lubuskie. Based on the research results, classifications of instruments were developed using logistics and marketing division at their levels.
Results: On the basis of these findings and observations, the authors have analysed the levels of identification instruments, logistics and marketing. On this basis, it was possible to identify the instruments used by logistics and marketing in these companies.
Conclusions: Based on the study of transport companies in Lubuskie voivodeship, a selection of logistics and marketing instruments were identified, along with a classification of the logistics and marketing instruments used. With the implementation of the above steps to classify the usage level of logistics and marketing instruments, the ability to match these levels to data transport companies was established.