THE CONDITIONS OF STANDARDIZED INTERPERSONAL CUSTOMER SERVICE
Abstract: The customer service is one of the most important elements of the company strategy. It has a significant
influence on the relations with the customers and on their loyalty. The main purpose of this article is the analysis of how can
the process of customer service be standardized. The author focused exclusively on the interpersonal customer service. There
have been presented the steps of the process, the meaning of standardization and the factors influencing the possibilities of
how to implement the standards. There have been presented all the company benefits of the customer service standardization.
Keywords: customer service, standardization customer service customer service level
Full text available in in polish in format: Adobe Acrobat pdf and HTML
|| Strojny, Szymon. "THE CONDITIONS OF STANDARDIZED INTERPERSONAL CUSTOMER SERVICE." Logforum 4.1 (2008): 4.
||Szymon Strojny (2008). THE CONDITIONS OF STANDARDIZED INTERPERSONAL CUSTOMER SERVICE. Logforum 4 (1), 4.
|| STROJNY, Szymon. THE CONDITIONS OF STANDARDIZED INTERPERSONAL CUSTOMER SERVICE. Logforum, 2008, 4.1: 4.