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ISSN 1895-2038, e-ISSN:1734-459X

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Issue 1/ 2007, article 1

Gaby Neumann, Stanisław Krzyżaniak

ON THE WAY TOWARDS AN E-COACH FOR SUPPORTING IMPLEMENTATION AND REALISATION OF THE EFFICIENT CONSUMER RESPONSE CONCEPT

Abstract: Efficient Consumer Response (ECR) is a concept for supply chain improvement using many methods related to supply chain management (SCM). To implement and run this concept in practice well-trained personnel are needed closely collaborating throughout the entire supply chain. The ECR e-coach realizes the idea of helping a person not to learn and gain knowledge directly, but in actively creating and successfully passing individual learning processes through guidance-on-demand (i.e. coaching) in a virtual environment (e-coaching). The paper presents the results of a project aiming to support the implementation of the ECR concept in Poland and Germany by providing an e-coach for understanding and implementing ECR. It briefly introduces didactics implications and design rationales taken into consideration, illustrates e-coach content and functionality as implemented, discusses results from prototype use and evaluation, and summarizes lessons learned with regard to trans-national, interdisciplinary collaboration and technological challenges to be mastered.
Keywords: Efficient Consumer Response (ECR ), Supply Chain Management, e-coach learning

Full text available in in english in format: Adobe Acrobat pdf article nr 1 - pdf and HTML article nr 1 - html

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For citation:

MLA Neumann, Gaby, and Stanisław Krzyżaniak. "ON THE WAY TOWARDS AN E-COACH FOR SUPPORTING IMPLEMENTATION AND REALISATION OF THE EFFICIENT CONSUMER RESPONSE CONCEPT." Logforum 3.1 (2007): 1.
APA Gaby Neumann, Stanisław Krzyżaniak (2007). ON THE WAY TOWARDS AN E-COACH FOR SUPPORTING IMPLEMENTATION AND REALISATION OF THE EFFICIENT CONSUMER RESPONSE CONCEPT. Logforum 3 (1), 1.
ISO 690 NEUMANN, Gaby, KRZYżANIAK, Stanisław. ON THE WAY TOWARDS AN E-COACH FOR SUPPORTING IMPLEMENTATION AND REALISATION OF THE EFFICIENT CONSUMER RESPONSE CONCEPT. Logforum, 2007, 3.1: 1.
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