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Creative Commons licence CC BY-NC (Attribution-NonCommercial) Logforum. 2006. 2(2), article 2

EFFICIENT CONSUMER RESPONSE CONCEPT AS A SUPPORT FOR SUPPLY CHAIN DEVELOPMENT

Justyna Lewandowska

Abstract: The article provides a set of information about Efficient Consumer Response (ECR). ECR is defined as a concept focused on increasing the effectiveness of supply chains. It aims at better responding to consumers' needs at reduced costs along the whole supply chain by close co-operation of all members of the supply chain. Pre-condition for successful ECR is a high-level (in terms of transfer rates and correctness) information flow from the selling point (the consumer) throughout the entire supply chain by using common information standards. With this, the ECR concept provides methods for overcoming existing practical and content-related lacks in sphere of up-to-date solutions for truly integrated co-operation in supply chains and satisfying the huge demand for such knowledge in the companies.
Keywords: supply chain management, efficient consumer response, category management, product replenishment, enabling technologies, cross docking, electronic data interchange (EDI), electronic funds transfer (EFT), item coding/database management, ABC Costing
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For citation:

MLA Lewandowska, Justyna. "EFFICIENT CONSUMER RESPONSE CONCEPT AS A SUPPORT FOR SUPPLY CHAIN DEVELOPMENT." Logforum 2.2 (2006): 2.
APA Justyna Lewandowska (2006). EFFICIENT CONSUMER RESPONSE CONCEPT AS A SUPPORT FOR SUPPLY CHAIN DEVELOPMENT. Logforum 2 (2), 2.
ISO 690 LEWANDOWSKA, Justyna. EFFICIENT CONSUMER RESPONSE CONCEPT AS A SUPPORT FOR SUPPLY CHAIN DEVELOPMENT. Logforum, 2006, 2.2: 2.