EFFICIENT CONSUMER RESPONSE CONCEPT AS A SUPPORT FOR SUPPLY CHAIN DEVELOPMENT

Abstract: The article provides a set of information about Efficient Consumer Response (ECR). ECR is defined as a concept focused on increasing the effectiveness of supply chains. It aims at better responding to consumers' needs at reduced costs along the whole supply chain by close co-operation of all members of the supply chain. Pre-condition for successful ECR is a high-level (in terms of transfer rates and correctness) information flow from the selling point (the consumer) throughout the entire supply chain by using common information standards. With this, the ECR concept provides methods for overcoming existing practical and content-related lacks in sphere of up-to-date solutions for truly integrated co-operation in supply chains and satisfying the huge demand for such knowledge in the companies.