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ISSN 1895-2038, e-ISSN:1734-459X

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Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2023. 19(1), article 1, 1-14; DOI: https://doi.org/10.17270/J.LOG.2023.815

A PATH TOWARDS A GREENER FUTURE: FOSTERING GREEN SUPPLY CHAIN, GREEN MARKETING AND ENVIRONMENTAL SUSTAINABILITY

Muhammad R. Khan1, Naveed R. Khan2, Muhammad M. B. Tufail1, Liaqat Ali1

1Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan
2Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia

Abstract:

Background: This study contributes to the green supply chain while examining the role of institutional pressure and green marketing to achieve environmental sustainability.

Methods: Data from 256 manufacturing firms in Pakistan was analyzed through a quantitative dyadic data analysis using Structural Equation Modeling by incorporating quota sampling.

Results: The finding revealed that institutional pressures are significantly associated with the green supply chain. The results indicated that green marketing acts as a significant moderator between the green supply chain and customer green purchase intention. Finally, green supply chain practices are significantly associated with environmental sustainability.

Conclusions: This is a novel study that contributed to a green supply chain that integrates all dimensions of the green supply chain in one hybrid model. This study has contributed solid theoretical insights by integrating the theory of planned behavior and institutional theory.

 

Keywords: institutional pressures, green supply chain, green marketing, customer green purchase intention, environmental sustainability
Full text available in in english in format:
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For citation:

MLA Khan, Muhammad R., et al. "A Path towards a Greener Future: Fostering green supply chain, green marketing and environmental sustainability." Logforum 19.1 (2023): 1. DOI: https://doi.org/10.17270/J.LOG.2023.815
APA Muhammad R. Khan, Naveed R. Khan, Muhammad M. B. Tufail, Liaqat Ali (2023). A Path towards a Greener Future: Fostering green supply chain, green marketing and environmental sustainability. Logforum 19 (1), 1. DOI: https://doi.org/10.17270/J.LOG.2023.815
ISO 690 KHAN, Muhammad R., et al. A Path towards a Greener Future: Fostering green supply chain, green marketing and environmental sustainability. Logforum, 2023, 19.1: 1. DOI: https://doi.org/10.17270/J.LOG.2023.815