LogForum Logo
Scopus Logo
Webofsc Logo

ISSN 1895-2038, e-ISSN:1734-459X

Choose language
Issues
Guide for Authors
For Reviewers
Journal metrics
Indexed in:

Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2021. 17(4), article 3, 485-502; DOI: https://doi.org/10.17270/J.LOG.2021.623

THE POWER OF ADKAR CHANGE MODEL IN INNOVATIVE TECHNOLOGY ACCEPTANCE UNDER THE MODERATING EFFECT OF CULTURE AND OPEN INNOVATION

Muhammad Ahmad Ali1, Asif Mahmood2, Usman Zafar1, Muhammad Nazim3

1University of Engineering and Technology, Lahore, Pakistan
2
Namal Institute, Mianwali, Pakistan 3Khwaja Freed University of Engineering and Information Technology (KFUEIT), Rahim Yar Khan, Pakistan

Abstract:

 

Background: Continuous change is a vital factor for organization’s sustainable growth and success. The implementation of modern information technology in business has become a core need of the hour. This study endeavours to answer how to cope with resistance to change when implementing new technology in the banking sector. A theoretical model has been developed with the blend of ADKAR change model, Technology Acceptance Model (TAM), and Hofstede dimensions of national culture to investigate the impact of the ADKAR change model on Technology Acceptance under the moderation of two national culture’s dimensions.

Materials and Methods: In order to collect data, 500 self-administered questionnaires were dropped personally in five major banks of five cities of Pakistan using the convenience-based employee intercept sampling technique. The validated response rate was 68% by having 340 fit questionnaires for analysis using covariance-based structure equation modelling with the help of SmartPLS.

Results: The results uncover the significant existence of covariance between dimensions of the ADKAR change model and technology acceptance model. The findings are statistically significant, inferring the influential role of change management on technology adoption.

Conclusion: The study results provide promising implications based on these conclusions and findings for both theoretical aspects of these different models and practitioners.

Keywords: ADKAR Change Model; Reinforcement, Uncertainty Avoidance; Perceived Ease of Use; Inbound and Outbound Open Innovation; Perceived Usefulness
Full text available in in english in format:
artykuł nr 3 - pdfAdobe Acrobat
For citation:

MLA Ali, Muhammad Ahmad, et al. "The power of ADKAR change model in innovative technology acceptance under the moderating effect of culture and open innovation." Logforum 17.4 (2021): 3. DOI: https://doi.org/10.17270/J.LOG.2021.623
APA Muhammad Ahmad Ali, Asif Mahmood, Usman Zafar, Muhammad Nazim (2021). The power of ADKAR change model in innovative technology acceptance under the moderating effect of culture and open innovation. Logforum 17 (4), 3. DOI: https://doi.org/10.17270/J.LOG.2021.623
ISO 690 ALI, Muhammad Ahmad, et al. The power of ADKAR change model in innovative technology acceptance under the moderating effect of culture and open innovation. Logforum, 2021, 17.4: 3. DOI: https://doi.org/10.17270/J.LOG.2021.623