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ISSN 1895-2038, e-ISSN:1734-459X

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Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2021. 17(3), article 9, 425-440; DOI: https://doi.org/10.17270/J.LOG.2021.609


Rahul S Mor1, Arvind Bhardwaj1, Sarbjit Singh1, Syed Abdul Rehman Khan2

1National Institute of Technology, Department of Industrial and Production Engineering, Jalandhar, India
Xuzhou University of Technology, Xuzhou, China


Background: Predictive analysis is a vital element to operations management as it facilitates real-time decision making and advanced planning on both strategy and performance. This paper identifies predictors to measure distribution performance in the dairy industry and to establish their importance.

Methods: A distribution model is developed through exploratory structural equation modelling (SEM) techniques. The key performance predictors are marketing and distribution management, quality management, supply chain coordination, and brand management, which account for 71.5% of the variability in distribution performance.

Results and conclusion: The predictors help improving the distribution performance, specifically in quality, order fill rate, and food safety. The outcomes of this research can help dairy professionals in managing their distribution channels, improving traceability, on-time delivery, and shipment accuracy. Consequently, these factors can improve distribution performance. Four predictors are elicited from the data to estimate the distribution performance and the relative importance of predictors is also established.

Keywords: distribution performance; food supply chain, dairy industry, structural equation modelling (SEM), predictive analysis
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MLA Mor, Rahul S, et al. "Modelling the distribution performance in dairy industry: A predictive analysis." Logforum 17.3 (2021): 9. DOI: https://doi.org/10.17270/J.LOG.2021.609
APA Rahul S Mor, Arvind Bhardwaj, Sarbjit Singh, Syed Abdul Rehman Khan (2021). Modelling the distribution performance in dairy industry: A predictive analysis. Logforum 17 (3), 9. DOI: https://doi.org/10.17270/J.LOG.2021.609
ISO 690 MOR, Rahul S, et al. Modelling the distribution performance in dairy industry: A predictive analysis. Logforum, 2021, 17.3: 9. DOI: https://doi.org/10.17270/J.LOG.2021.609