SUPPLY CHAIN MANAGEMENT IN FRANCHISING LITERATURE REVIEW: SYNTHESIS OF CONCLUSIONS

Background:  Supply chain management is the heart of any business, even for the franchise industry. A competitive supply chain is critical for the success of a franchising business in today’s world. There have been observations and reviews conducted to find out the trends and focuses seen in this area, in the previous studies. The aim of this paper is to set out the analysis on existing past studies on supply chain management in franchising.

Methods: Using the Preferred Reporting Items for Systematics Review and Meta Analyzes (PRISMA) method, the analysis was performed using article data obtained from the Web of Science (WOS) and Scopus databases from year 2000 to 2020.

Results:  Forty-one articles were filtered through the final process, and the analysis was performed to see the patterns of article citation, the settings of previous study (country-based), and the fields of study. This study discovered ten themes on the field of study, namely channel management, supply chain coordination, corporate strategies, network relationship, logistic, production, closed-loop supply chain, distribution channel, industrial management and others.

Conclusions:  Several recommendations are made to provide guidance for future researchers to study these areas of supply chain management of franchising business.