SIMPLIFIED PRODUCT VALUE MEASUREMENT FRAMEWORK FOR SMALL AND MEDIUM SIZED ENTERPRISES

Background: The emergences of global markets have increased competition worldwide. For Small Medium Sized Enterprises with limited resources to sustain in what is already a very competitive market there is a need for strong and continuously increasing Product Value to reduce business risks and revenue losses and to increase market share and customer satisfaction. To fulfill this need, Product Value Measurement is necessary to characterize the current status and further improvement. It is not easy to obtain the measures about the Product Value because its many features have qualitative characteristics. We need simplified but result oriented systematic framework to measure it while considering the measurement purpose and how to measure and why do it.

Methods: How to design this is the main aim of this research paper. In this paper, GQM (Goal-Question-Metric) method as a measurement framework is introduced to measure the Product Value for Small Medium Sized Enterprises along with case study to represent that this framework was effective.

Results and conclusions: The proposed Model was effective for focusing on the essence of measurement and for avoiding extra excessive data not necessary for doing the effective measurement.