LogForum Logo
Scopus Logo
Webofsc Logo

ISSN 1895-2038, e-ISSN:1734-459X

Choose language
Issues
Guide for Authors
Journal metrics
Indexed in:

Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2013. 9(3), article 3, 153-159;

MARKETING IN THE BUSINESS ACTIVITY OF LOGISTICS SERVICE PROVIDERS

Marcin Świtała

University of Economics in Katowice, Katowice Poland

Abstract:

Background: This article is a discussion on the role of marketing in the activity of logistics service providers. The strong competition and changing purchasing preferences should motivate the transport, forwarding and logistics sector managers to apply the marketing approach in practice.

Methods: Results of direct research, conducted among a targeted group of 100 companies from the transport, forwarding and logistics sector, constitute the source basis. The sample group was divided into three categories of logistics providers: 2PL, 3PL and 4PL. The statistical analysis was based on three different non-parametric tests (Kruskal-Wallis, Chi-square and V Kramer).

 Results and conclusions:  Currently, marketing does not play a key role in the activity of logistics services providers. The prevailing opinion is that importance of marketing in the company is average. The respondents have assessed in a similar way their activity compared to the activities of the competition. However, it was found that with the increase of the level of specialization (2PL-4PL), the awareness of impact of marketing on the logistics services sector also increased. The logistics services providers, who offer a wide range of logistics services, asses their competitive position in a better light.

 
Keywords: marketing, logistics services providers, 2PL, 3PL, 4PL, competitiveness
Full text available in in english in format:
artykuł nr 3 - pdfAdobe Acrobat

Streszczenie w jezyku polskim Streszczenie w jezyku polskim.

Zusammenfassung in Deutsch Zusammenfassung in Deutsch.

For citation:

MLA Świtała, Marcin. "Marketing in the business activity of logistics service providers." Logforum 9.3 (2013): 3.
APA Marcin Świtała (2013). Marketing in the business activity of logistics service providers. Logforum 9 (3), 3.
ISO 690 ŚWITAłA, Marcin. Marketing in the business activity of logistics service providers. Logforum, 2013, 9.3: 3.