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ISSN 1895-2038, e-ISSN:1734-459X

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Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2009. 5(3), article 5

THE INTEGRATION OF SYSTEMS CRM AND SCM IN A COMPANY

Elżbieta Małyszek, Agnieszka Bojanowska

Politechnika Lubelska, Lublin, Polska

Abstract:

Systems CRM and SCM are mutually dependent so should be integrated at many fields, among other things at strategy field, processes, organizational culture and technology - only then enterprises and whole supply chains can optimize their profits. This paper presents arguments pro feedback this two systems and shows two stage approach for gaining the effective integration. The integration of systems CRM and SCM should start form integration inside enterprise and after this should spread the range on suppliers, buyers and other elements of environment.

Keywords: CRM, SCM, integration, ecosystem
Full text available in in polish in format:
artykuł nr 5 - pdfAdobe Acrobat

Streszczenie w jezyku polskim Streszczenie w jezyku polskim.

Zusammenfassung in Deutsch Zusammenfassung in Deutsch.

For citation:

MLA Małyszek, Elżbieta, and Agnieszka Bojanowska. "The integration of systems CRM and SCM in a company." Logforum 5.3 (2009): 5.
APA Elżbieta Małyszek, Agnieszka Bojanowska (2009). The integration of systems CRM and SCM in a company. Logforum 5 (3), 5.
ISO 690 MAŁYSZEK, Elżbieta, BOJANOWSKA, Agnieszka. The integration of systems CRM and SCM in a company. Logforum, 2009, 5.3: 5.