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Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2007. 3(4), article 2

THE ROLE OF INFORMATION EXCHANGE IN LOGISTIC NETWORK STRATEGIES

Marek Matulewski

Abstract: The author discusses the role of information and information exchange in logistic supply network strategies. First, the difference between the logistic supply chains and logistic supply networks are discussed. Next, two types of information flows are distinguished, that is to say: information flow aiding coordination activities and information flow aiding operational activities. The relations occurring in the supply networks, constituting the source of the advantage, are dealt with. The author touches upon the following factors affecting information exchange in logistic supply networks: changes in consumers' behaviour, the increase in the consumers' spending power, internationalization and globalization of economy, consolidation processes and technological development. Then, the main areas of potential conflicts affecting the information exchange preferences between industry and commerce are listed. Finally, two basic types of relations (as far as the interrelations between network links are concerned) are enumerated: (i) confrontative approach to the participant, and (ii) co-operative behaviour. The changeability and uncertainty of demand is also a very important logistic problem, which is especially visible in the so-called Bullwhip Effect (or Whiplash Effect). Many companies resort to forecasting when they try to protect themselves against the demand uncertainty and changes. Finally, the impact of new technologies on the information exchange is presented.
Keywords: information, logistic chain, logistic network, logistic strategy, confrontative approach, co-operative behaviour, bullwhip effect, information exchange.
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For citation:

MLA Matulewski, Marek. "THE ROLE OF INFORMATION EXCHANGE IN LOGISTIC NETWORK STRATEGIES." Logforum 3.4 (2007): 2.
APA Marek Matulewski (2007). THE ROLE OF INFORMATION EXCHANGE IN LOGISTIC NETWORK STRATEGIES. Logforum 3 (4), 2.
ISO 690 MATULEWSKI, Marek. THE ROLE OF INFORMATION EXCHANGE IN LOGISTIC NETWORK STRATEGIES. Logforum, 2007, 3.4: 2.