LogForum Logo
Scopus Logo
Webofsc Logo

ISSN 1895-2038, e-ISSN:1734-459X

Choose language
Issues
Guide for Authors
Journal metrics
Indexed in:

Creative Commons licence CC BY-NC (Attribution-NonCommercial)Logforum. 2005. 1(1), article 7

CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY

Ewa Płaczek, Jacek Szołtysek

Abstract: CRM lately becomes more popular category, because many of managers treat CRM as a tool (computer software) giving business an opportunity to achieve advantage on market. The purpose of this paper is to give definitions and ideas on CRM and kinds of CRM systems as well. Presented ideas and definitions give the Reader possibility to work out the right idea of what CRM is
Keywords: CRM, clientocentrism, permament client, front office, back office, operational CRM, analitic CRM, contact CRM
Full text available in in polish in format:
artykuł nr 7 - pdfAdobe Acrobat article nr 7 - html HTML

Streszczenie w jezyku polskim Streszczenie w jezyku polskim.

Zusammenfassung in Deutsch Zusammenfassung in Deutsch.

For citation:

MLA Płaczek, Ewa, and Jacek Szołtysek. "CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY." Logforum 1.1 (2005): 7.
APA Ewa Płaczek, Jacek Szołtysek (2005). CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY. Logforum 1 (1), 7.
ISO 690 PŁACZEK, Ewa, SZOłTYSEK, Jacek. CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY. Logforum, 2005, 1.1: 7.