Authors: Elżbieta Małyszek, Agnieszka Bojanowska
Title: THE INTEGRATION OF SYSTEMS CRM AND SCM IN A COMPANY
Keywords: CRM, SCM, integration, ecosystem
Systems CRM and SCM are mutually dependent so should be integrated at many fields, among other things at strategy field, processes, organizational culture and technology - only then enterprises and whole supply chains can optimize their profits. This paper presents arguments pro feedback this two systems and shows two stage approach for gaining the effective integration. The integration of systems CRM and SCM should start form integration inside enterprise and after this should spread the range on suppliers, buyers and other elements of environment.
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|MLA||Małyszek, Elżbieta, and Agnieszka Bojanowska. "The integration of systems CRM and SCM in a company." Logforum 5.3 (2009): 5.|
|APA||Elżbieta Małyszek, Agnieszka Bojanowska (2009). The integration of systems CRM and SCM in a company. Logforum 5 (3), 5.|
|ISO 690||MAłYSZEK, Elżbieta, BOJANOWSKA, Agnieszka. The integration of systems CRM and SCM in a company. Logforum, 2009, 5.3: 5.|