LogForum

>Scientific Journal of Logistics<

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Issue 3/ 2009, article 5

Authors: Elżbieta Małyszek, Agnieszka Bojanowska

Title: THE INTEGRATION OF SYSTEMS CRM AND SCM IN A COMPANY

Keywords: CRM, SCM, integration, ecosystem

Abstract:

Systems CRM and SCM are mutually dependent so should be integrated at many fields, among other things at strategy field, processes, organizational culture and technology - only then enterprises and whole supply chains can optimize their profits. This paper presents arguments pro feedback this two systems and shows two stage approach for gaining the effective integration. The integration of systems CRM and SCM should start form integration inside enterprise and after this should spread the range on suppliers, buyers and other elements of environment.

Full text available in in polish in format: Adobe Acrobat pdf article nr 5 - pdf

Streszczenie w jezyku polskim Streszczenie w jezyku polskim.

Zusammenfassung in Deutsch Zusammenfassung in Deutsch.

For citation:

MLA Małyszek, Elżbieta, and Agnieszka Bojanowska. "The integration of systems CRM and SCM in a company." Logforum 5.3 (2009): 5.
APA Elżbieta Małyszek, Agnieszka Bojanowska (2009). The integration of systems CRM and SCM in a company. Logforum 5 (3), 5.
ISO 690 MAłYSZEK, Elżbieta, BOJANOWSKA, Agnieszka. The integration of systems CRM and SCM in a company. Logforum, 2009, 5.3: 5.
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