Issue 2/ 2009, article 1
Authors: Andrzej Korzeniowski
Title: SHELF READY PACKAGING IN CONSUMERS' OPINION
Keywords: shelf ready packaging, consumers, perceptivity, SRP features, information, application
Abstract: In the article one presents consumer’s opinion about shelf ready packaging (SRP) which are a new form of packaging in a retail trading. One characterized consumer's perception of SRP, the significance of its features for consumers as well as the essentiality of information displayed on these packaging. According to respondent's opinion the majority of consumers stand for large-scale application of shelf ready packaging.
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