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Issue 2/ 2009, article 1

Authors: Andrzej Korzeniowski

Title: SHELF READY PACKAGING IN CONSUMERS\' OPINION

Keywords: shelf ready packaging, consumers, perceptivity, SRP features, information, application

Abstract:

In the article one presents consumer’s opinion about shelf ready packaging (SRP) which are a new form of packaging in a retail trading. One characterized consumer's perception of SRP, the significance of its features for consumers as well as the essentiality of information displayed on these packaging. According to respondent's opinion the majority of consumers stand for large-scale application of shelf ready packaging.

Full text available in in english in format: Adobe Acrobat pdf article nr 1 - pdf

Streszczenie w jezyku polskim Streszczenie w jezyku polskim.

Zusammenfassung in Deutsch Zusammenfassung in Deutsch.

For citation:

MLA Korzeniowski, Andrzej. "SHELF READY PACKAGING IN CONSUMERS\' OPINION." Logforum 5.2 (2009): 1.
APA Andrzej Korzeniowski (2009). SHELF READY PACKAGING IN CONSUMERS\' OPINION. Logforum 5 (2), 1.
ISO 690 KORZENIOWSKI, Andrzej. SHELF READY PACKAGING IN CONSUMERS\' OPINION. Logforum, 2009, 5.2: 1.
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