Authors: Lothar Schulze, Sebastian Mansky, Janusz Klimek
Title: LOGISTICS MANAGEMENT OF LATE PRODUCT INDIVIDUALISATION. APPLICATION IN THE AUTOMOTIVE INDUSTRY
Keywords: Late Product Individualisation, Logistics, Supply Chain, Efficiency Analysis, Analytic Hierarchy Process
Global markets and the increasing demand of customers for individual products lead to a steady rise of product-variants. Especially high quality goods on highly competitive markets like automobiles must meet customer's demands. The opportunity to configure a car according to one's preferences leads to an unmanageable number of variants. Manufacturers' strategies to handle this problem reduce the offered component-combinations but barely succeed in reducing the production-complexity. The approach of approach of the "Late Product Individualisation" faces this issue. The complexity of the production is reduced without limiting the customer's choice to a small number of variants. The production process is relieved from customisation activities while these operations are relocated to downstream processes of the supply chain. The approach of Late Product Individualisation is described and how it causes new challenges for the supply chain. Analytic instruments are presented which help to identify reasonable components of a product that should be individualised.
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|MLA||Schulze, Lothar, et al. "Logistics management of late product individualisation. Application in the automotive industry." Logforum 5.1 (2009): 4.|
|APA||Lothar Schulze, Sebastian Mansky, Janusz Klimek (2009). Logistics management of late product individualisation. Application in the automotive industry. Logforum 5 (1), 4.|
|ISO 690||SCHULZE, Lothar, MANSKY, Sebastian, KLIMEK, Janusz. Logistics management of late product individualisation. Application in the automotive industry. Logforum, 2009, 5.1: 4.|