Issue 1/ 2009, article 2
Authors: Wiesław Ciechomski, Szymon Strojny
Title: SURVEY-BASED ANALYSIS OF CRITERIA APPLIED BY RETAIL CHAINS AND SUPPLIERS TO SELECT CONTRACTING PARTIES FOR BUSINESS COOPERATION
Keywords: relationships in distribution channels, cooperation between retail chains and suppliers, trade concentration
Abstract: The article deals with supplier selection criteria applied by retail chains. The authors analyse results of a survey which involved retail chains operators and some selected strategic producers supplying products to leading large format retailers in Poland. They focus on relationships in the distribution channels and on the increasing role of trade intermediaries who are an important link in the channels and whose market position is being systematically enhanced. Results of the source data analysis show the growing dynamics of trade integration and concentration processes.
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