DELIVERY ORGANIZATION TO TRADING NETWORKS. COOPERATION BETWEEN MANUFACTURERS AND BIG RETAILERS

Abstract: Recently observing trading networks in Poland we can see that the role of this kind of companies has magnified. Dynamic increase of trade turnover has also influenced the relationship between trading networks and manufacturers. For the producers of fast moving consumer goods (FMCG) trading companies organized as networks has become their main distribution channel. Their share in the segment of retailer sales is so large that a FMCG manufacturer who doesn't cooperate with the trading network takes a great risk of his further existence in the market. Other manufacturers have also noticed great significance of good relationships with trading networks. Many of them create special sections only responsible for core customers' service that are mainly trading companies. The article presents examples of network customers' service in manufacturers operating in various lines of business.