Authors: Anna Maryniak
Title: COMPETITIVE INSTRUMENTS PREFERRED BY CUSTOMERS VERSUS THE LEVEL OF PROENVIRONMENTAL ACTIVITIES IN A SUPPLY CHAIN
Keywords: green supply chain, competition, sustainable supply chain
Background: The development of competitive advantage through the implementation of green supply chains is an interesting and a desirable way of the company’s development from the perspective of social requirements. However, it is not always reflected in the requirements, which are posed by the market. The objective is therefore to conduct empirical studies as well as to design a model, which shall identify the relationships between the supply chain level of the engagement in pro-environmental activities and competitive instruments preferred by customers.
Methods: In order to conduct the research, we conducted direct interviews with the use of a survey questionnaire. The subjects of the survey were medium and big production enterprises located in Wielkopolskie Voivodship.
Results and conclusions: One of the findings of the conducted research, among others, was the conclusion that imposing pro-environmental demands from the side of direct customers leads to a higher level of company’s engagement in this area. At the same time, we determined that the market requirements regarding environmental aspects are low. Therefore, there’s an urgent need to develop some incentives, which are activating in this area of suppliers.
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|MLA||Maryniak, Anna. "Competitive instruments preferred by customers versus the level of proenvironmental activities in a supply chain." Logforum 13.2 (2017): 4. DOI: 10.17270/J.LOG.2017.2.4|
|APA||Anna Maryniak (2017). Competitive instruments preferred by customers versus the level of proenvironmental activities in a supply chain. Logforum 13 (2), 4. DOI: 10.17270/J.LOG.2017.2.4|
|ISO 690||MARYNIAK, Anna. Competitive instruments preferred by customers versus the level of proenvironmental activities in a supply chain. Logforum, 2017, 13.2: 4. DOI: 10.17270/J.LOG.2017.2.4|