LogForum

>Scientific Journal of Logistics<

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Issue 1/ 2005, article 7

Authors: Ewa Płaczek, Jacek Szołtysek

Title: CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY

Keywords: CRM, clientocentrism, permament client, front office, back office, operational CRM, analitic CRM, contact CRM

Abstract: CRM lately becomes more popular category, because many of managers treat CRM as a tool (computer software) giving business an opportunity to achieve advantage on market. The purpose of this paper is to give definitions and ideas on CRM and kinds of CRM systems as well. Presented ideas and definitions give the Reader possibility to work out the right idea of what CRM is

Full text available in in polish in format: Adobe Acrobat pdf article nr 7 - pdf and HTML article nr 7 - html

Streszczenie w jezyku polskim Streszczenie w jezyku polskim.

Zusammenfassung in Deutsch Zusammenfassung in Deutsch.

For citation:

MLA Płaczek, Ewa, and Jacek Szołtysek. "CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY." Logforum 1.1 (2005): 7.
APA Ewa Płaczek, Jacek Szołtysek (2005). CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY. Logforum 1 (1), 7.
ISO 690 PłACZEK, Ewa, SZOłTYSEK, Jacek. CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS REALITY. Logforum, 2005, 1.1: 7.
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