Issue 1/ 2005, article 2
Authors: Andrzej Korzeniowski,Jan Jasiczak
Title: ACCOMPLISHMENT OF SELECTED PACKAGE FUNCTIONS IN E-COMMERCE
Keywords: package, package functions, e-commerce.
Abstract: The evolution of electronic commerce has had an impact on the functions of product packages. The authors have evaluated the protective, information provision, marketing and environmental values of packages used by online bookstores and computer hardware stores. Such packages rated above 4 (on a 5-point scale) in their protection and information provision value but fell short of the expected standards on their marketing and environmental protection performance. The article provides positive examples and causes of inadequate functionality.
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