eng
Poznan School of Logistics
Logforum
1734459X
2008-12-30
4
4
article
Road transport in Poland during the globalisation process
Paweł Romanow
1
In the paper the author analyze the influence of economic globalization on the road transport sector in Poland. Business activity globalization, formation of networks of connections and the related supply chains make the demand for transport grow. The analysis starts with showing the influence of direct foreign investments and companies with foreign capital share on phz (Polish foreign trade) development. Next, the value changes and dynamics of Polish transport in comparison to the EU's are presented.
http://www.logforum.net/vol4/issue4/no1/4_4_1_2008.pdf
Enlargement of the EU
economic globalization
road transport
eng
Poznan School of Logistics
Logforum
1734459X
2008-12-30
4
4
article
An Alternative Application of Logit Modelling in Management of Metropolitan Areas: The Case Study of Poznań Urban Area
Zbyszko Pawlak
1
The article proposes a new modelling framework for simulating flows of people between suburban areas and the metropolis. The model is based on a logit relationship used in researches of transport mode choice problems. After explaining the properties of the model, it is than applied to analyze Metropolitan Area - Poznań Urban Area, Poland. As results it has been found that the main factors influencing the number of trips between each suburban area and Poznań as a proportion of all trips to and from that area are distance from Poznań and population of the area. It was also found that some unknown factors also affect the phenomena. It was found that model can be used in such a context, although it is of a limited use in making inferences about areas for which data are not available and this area remains a subject for further research.
http://www.logforum.net/vol4/issue4/no2/4_4_2_2008.pdf
metropolitan area
sustainable management
logit model
binary trip split model
isotrip lines
eng
Poznan School of Logistics
Logforum
1734459X
2008-12-30
4
4
article
Intelligent food packaging
Semih Otles
1
Buket Yalcin
1
In recent years, Intelligent Packaging and Smart Packaging terms have begun to appear. The definition of these terms is often used i
http://www.logforum.net/vol4/issue4/no3/4_4_3_2008.pdf
packaging
intelligent
food
biosensors
quality
eng
Poznan School of Logistics
Logforum
1734459X
2008-12-30
4
4
article
PACKAGING AS AN INSTRUMENT OF THE PROMOTION
Wiesław Ciechomski
1
This article concerns the meaning of packaging of the product in its promotion and sale. The author of this article quotes definitions and functions of wrappings as well as the place of packaging in the composition of marketing-mix. Then he characterizes the factors determining the choice of packaging by customers - first of all, the fabric, the size, the shape and the colour. Next he describes two important functions served by packaging: the promotional function which consists in encouraging to the purchase by customers and the sales function which is connected with the improving of the exposition and the sale of goods in the shop. The full performing of these analysed functions by packaging of the product is the basis of market success of the enterprise.
http://www.logforum.net/vol4/issue4/no4/4_4_4_2008.pdf
promotional function of packaging
sales function of packaging